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Ever dreamed of creating the next iconic brand?

Now’s your chance to unleash your imagination and build something unforgettable. Welcome to AETHRA GLOBAL BRANDATHON 2025 β€” a thrilling competition where you invent an imaginary organization, design its logo, name it with flair, and craft a compelling brand story.

Whether it’s a futuristic tech company, a mythical art collective, or a social impact movement β€” the world is your canvas. 

🌟 What’s the Challenge? 

– Participants must create: A logo (hand-drawn, digital, or stylized concept) 

– A name for their imaginary organization 

– A brief description of what the organization does β€” its mission, vibe, and impact

 

🎯 Why Join? 

– Creative Freedom: No niche, no limits β€” just pure imagination 

– Recognition: Get featured in Aethra’s global showcase 

– Rewards: Win exciting prizes, mentorship, and bragging rights 

– Fun Factor: It’s branding meets storytelling meets design β€” and it’s a blast 

 

πŸ“… Key Dates 

Registrations OpenNovember 14 at 9:00PM GMT+5:30

Submission DeadlineDecember 31 at 11:45PM GMT+5:30

Judging StartsJanuary 01 at 7:30AM GMT+5:30

Judging EndsJanuary 23 at 3:30AM GMT+5:30

Winners AnnouncedJanuary 23 at 7:30PM GMT+5:30

Requirements

Join the discord: https://discord.gg/tyna9bjWPj (Required)

πŸ“ Requirements 

– Open to everyone β€” students, professionals, dreamers, creators 

– Submit: A logo (image or sketch β€” digital or scanned) 

– A name for your organization 

– A short brand description (max 200 words) 

– Past branding experience is welcome but not required  🧠

Hackathon Sponsors

Prizes

5 non-cash prizes
1st Place
1 winner

2-year VIP membership to CodeCrafters (Worth $720)
+
CleanShot X Basic lifetime license with 1 year of updates (Worth $29)
+
A certificate shows that you are the 1st place winner of Aethra Global Brandathon 2025

2nd Place
1 winner

1-year VIP membership to CodeCrafters (Worth $360)
+
CleanShot X Basic lifetime license with 1 year of updates (Worth $29)
+
A certificate shows that you are the 2nd place winner of Aethra Global Brandathon 2025

3rd Place
1 winner

6-Month VIP membership to CodeCrafters (Worth $180)
+
CleanShot X Basic lifetime license with 1 year of updates (Worth $29)
+
A certificate shows that you are the 3rd place winner of Aethra Global Brandathon 2025

4th Place
1 winner

A certificate shows that you are the 4th place winner of Aethra Global Brandathon 2025

5th Place
1 winner

A certificate shows that you are the 5th place winner of Aethra Global Brandathon 2025

Devpost Achievements

Submitting to this hackathon could earn you:

Judges

Reach out to be a judge

Reach out to be a judge
aethra.club@gmail.com

Aaryan Mulaye

Aaryan Mulaye
President @ AETHRA

Arnav Chhajed

Arnav Chhajed
Lead Organizer @ AETHRA

Mohak Rajendra
Senior Technical Lead Engineer @ Google

Deep Shah
Founding engineer and Chief architect at Socratic AI | Software Engineer @ Meta

Prakshal Doshi

Prakshal Doshi
Software Development Engineer @ Apple

Saurabh Kakkar
Director, Basel Data Repository @ Santander Bank

Praneetha Kotla

Praneetha Kotla
Lead Robotic Process Automation Developer, ERP Smartlabs

Suresh K Palus

Suresh K Palus
Lead Software Engineer, Paramount+

Samaresh Kumar Singh

Samaresh Kumar Singh
Principal Engineer, HP Inc

Rohit Gupta

Rohit Gupta
Senior Software Architect | Senior Member IEEE

Saumya Tyagi
IEEE Senior Member | Staff Software Engineer, Coupang

Ankit Hemant Lade
Principal Data Scientist at Ascentt Systems Inc

Kaushik Sivakumar
Software Engineer | ex-Zillow | ex-Intuit

Manish Shah

Manish Shah
Senior Manager of Software Development @ eBay Inc

Sai Karthik Baira

Sai Karthik Baira
IS Business Analyst

Nicoy Morrison

Nicoy Morrison
Electrical Project Engineer at Helms Electric

Varinder Sharma

Varinder Sharma
Technical Manager at Nokia Networks USA

Vikas Mittal

Vikas Mittal
Principal Software Engineer at Walmart Global Tech

Judging Criteria

  • Originality
    Is the brand concept fresh and imaginative?
  • Visual Impact
    Does the logo grab attention and reflect the brand vibe?
  • Name Power
    Is the name memorable, meaningful, and brandable?
  • Narrative Strength
    Does the description clearly convey the brand’s mission?

Questions? Email the hackathon manager

Tell your friends

Hackathon sponsors

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